The Create & Cultivate Clubhouse Takes Millennial Pink to the Next Level
CEO Jaclyn Johnson and designer Ginny Macdonald take us inside the Los Angelesbased company inspiring thousands of modern working women.
"When we found the space it was a totally empty but beautiful shell," says Jaclyn Johnson, founder and CEO of Create & Cultivate, speaking about the companys chic new office space in downtown Los Angeles. Johnson, a Forbes 30 Under 30 recipient and Adweek Disruptor, founded the company in 2012 as a media platform and organizer of celebrity-studded conferences on female leadership.
For her, it was important that the office reflect the brands constructive, creative process. "All day long, we are designing events and putting together experiences for our audience. We wanted a workspace that brought to mind the feeling of Create & Cultivate." To transform the 5,000-square-foot industrial office, Johnson turned to interior designer Ginny Macdonald.
"The team had a strong vision but needed help implementing the design," says Macdonald, who did not want the workspace to feel boring or mundane. "Especially when designing an office for creatives, its important to make sure the environment is inspiring and, in some way, informal," she says. Johnson agrees and thinks the buildings large-scale windows enhance the creative process: "All of the sunshine creates a nice indoor-outdoor vibe while keeping the team alert and excited."
"We moved here because we also needed space to grow," explains Johnson. "The team has doubled in size to 25 and having a flexible floor plan allowed us to expand the main work areas without much work." The open layout also provides opportunities to balance work with fun.
"Weve cleared areas for yoga sessions and visits by massage therapists. We even had a pop-up brow bar once," Johnson adds. "The architecture was long and linear and we worked with that to lay out the desk arrangement," says Macdonald. "Layout is a key component to creating a comfortable working environment."
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